Owning a basketball training business and being a teacher, I am around basketball players and students every day, and I have come to the conclusion that today’s generation of basketball players have more basketball sneakers and socks than all other generations combined. I can honestly make a case that I come across at least one player every couple of days with a new pair of Lebrons and/or a fresh pair of Nike Elite socks. This begs the question, what is the point of spending money on so many pairs of socks shoes? Maybe I am being a little old school here but is there really a need for a pair of Elite Socks for every day of the month (yes, I actually had a student tell me that he owned a pair of mid calf socks for every day of the month)? I am as much into looking good on the basketball court as the next basketball player, but this infatuation with new basketball sneakers (most of which are quite ugly) and mid-calf socks is quite ridiculous. Further compounding the situation and really confusing me is that a large majority of the players I see wearing them cannot pass, dribble, or shoot the basketball effectively. Just curious, but wouldn’t your money be more well served being spent on basketball skill development and/or sports performance training so that they can actually improve their basketball skills and athleticism? Last time I checked, shoes and socks do not make a player better, just better looking and at a pretty high cost.
In a recent Google search for Nike Elite socks, the average cost is $15 a pair with some special addition pairs costing as much as $30. Figuring that the average player has at least five pairs of these types of socks, that’s a total of $75 (even more if one of them is a limited edition pair) or the cost of two group training or one personal training sessions with me. A similar Google search on Nike Sneakers showed me that the average cost of sneakers today is $160 with the Lebron 11’s costing as much as $200. If a player has two pairs of shoes totaling the average, that’s around $320 for shoes or the equivalent of 10 group training sessions or four personal basketball training sessions with me. Combine this with the totals from the Nike Elite Socks research and you are talking quite a large amount of quality basketball training.
Please do not misunderstand me, my issue with all of this is not that basketball players have expensive shoes and socks…that’s fine. It’s that they have multiple pairs of these expensive shoes and socks and they brag about how many pairs they have but at the same time, there are areas of their basketball game that are deficient. If their goal is to be the player in the layup line that looks really cool but whose production is limited when they step on the court, then that is okay. However, if your real goal is to become a better basketball player, then I can assure you that multiple pairs of Lebrons and Nike Elite socks will do very little to help you attain that goal. The only way to be successful on the court is through hard work and dedicated basketball training devoted to basketball skill development and sports performance. If this is the success you seek, then it is time to refocus your priorities and maybe lay off the shoes and socks and find someone to help you develop your skills and athleticism.